ORCON ANNOUNCES ULTRA-‘FREE’-BROADBAND
Wed 18 Jul 2012
Orcon is giving away free fibre internet on the country’s new Ultra-Fast-Broadband network in a bid to drive uptake.
The ISP is offering its base UFB service free to residential customers, schools and businesses for the rest of 2012*.
By the end of the year, Orcon will be able to provide UFB services to more than 140,000 premises – across parts of Auckland, Wellington, Whangarei, Dunedin, Palmerston North, Rotorua, Blenheim, Napier/Hastings, Christchurch, Hamilton, Cambridge, Te Awamutu and Tokoroa.
Orcon CEO Scott Bartlett says the ISP will hook up both new and existing customers to UFB and offer a free $75 plan to residential customers. The company is also including its base plan to business and schools (worth $129 + GST a month) for the rest of the year.
“This is a big offer – free internet on the government’s new super-fast $1.5bn network,” Mr Bartlett says.
Mr Bartlett says the offer is designed to drive uptake of the new services as quickly as possible, and raise awareness of UFB services.
“I’m not sure people are fully aware of the huge benefits of UFB. When we were the first to launch nationwide UFB pricing plans in March I said we wanted to lead the way in bringing fibre to New Zealand at prices everyone can afford.
“We’re keen to drive the point home that UFB really is a game-changer. It is going to revolutionise the way Kiwis lead their lives at home and at work – and we are passionately committed to ensuring Kiwis can take it up as soon as it is available in their area.
“We appreciate fibre hasn’t been rolled out everywhere just yet. For those who do have it in their area we want them to experience how exciting UFB is, tell their friends and get the fever for this fantastic new technology,” Mr Bartlett says.
“Now there’s no reason to hold back because there’s nothing more affordable than free.”
Telecommunications User Association CEO Paul Brislen says: “TUANZ is delighted to see Orcon lay down a challenge like this. A price point of free is pretty spectacular and throws down the gauntlet to the other providers – if you want customers in the UFB world you’ll have to compete for them.”
An Orcon survey** reveals a whopping 43 per cent of New Zealanders surveyed either have no idea what UFB is or are unsure, Mr Bartlett says.
“We need to educate people about UFB and its benefits. Fibre is simply the best way to connect to the internet.”
Chorus, one of the four companies chosen by the government to manage the roll-out of ultra-fast broadband, also recently announced that all residential UFB installations until the end of 2012 would be free.
Installation pricing from January 2013 is yet to be announced and Orcon has challenged the fibre companies to make installs free of charge.
Orcon’s residential fibre service includes a VoIP phone line and up to 1,000GB of data per month. Under the free UFB offer, residential customers get the base plan for $75 per month free until the end of 2012 and can upgrade their monthly data caps to 60GB for an additional $14/mth, 200GB for an additional $24/mth and 1,000GB for an additional $124/mth.
A fixed term contract and early termination fees apply.
For more information visit: http://www.orcon.net.nz/fibre
* From August 23, 2012. Terms and conditions apply - visit orcon.net.nz/fibre and orcon.net.nz/about/terms/category/promotions
** Orcon research conducted by Perceptive Market Research, http://www.perceptive.co.nz